Chapter 1: Welcome to Pay per Call Affiliate Marketing

Hello, and welcome! We are thrilled to have you here. You’ve taken an important step toward learning about Pay per Call affiliate marketing, a powerful and unique business model that we are excited to share with you.

In this chapter, we’ll provide a clear, concise introduction to Pay per Call affiliate marketing—explaining exactly what it is, how it works, and why it’s such an effective way to generate income.

What is Pay per Call Affiliate Marketing?

Pay per Call affiliate marketing, or “Pay per Call” for short, is a form of performance-based marketing. Unlike traditional online marketing where you get paid for clicks or online purchases, in Pay per Call marketing, your goal is to get someone to make a phone call. 

Once they do, and stay on the line for a few seconds or more, you get paid! This can be a profitable model for marketers because certain industries, like law firms, plumbing services, art studios, and electricians, highly value potential client calls and are willing to pay a premium for them.

How Does Pay per Call Marketing Work?

Imagine working with a law firm that needs new clients. Your role is to find people who are likely interested in legal services, share the law firm’s offer, and convince them to call a specific phone number. Each time someone makes that call and spends a few moments on the line, you earn money. It’s as simple as that. You’re essentially connecting service providers with people who need their services and getting paid for facilitating those connections.

The Demand for Leads

In today’s digital landscape, businesses are constantly seeking reliable leads—potential clients who may eventually become paying customers. This is where Pay per Call marketing thrives. Many businesses, such as legal offices, home repair services, and consulting firms, consider quality phone leads more valuable than online clicks. They are willing to pay well for these connections because each call represents a real opportunity to gain a new client.

Your Role in Pay per Call Marketing

As a Pay per Call marketer, your job involves:

1. Identifying Potential Leads: Finding people who might benefit from the service being offered.
2. Presenting the Offer: Sharing relevant information in a way that compels people to make a phone call.
3. Encouraging the Call: Creating interest in the service so they feel motivated to reach out.

By doing this, you create the opportunity for that call to happen, and in turn, you earn money each time it does.

What You’ll Learn

In this book, we’ll guide you through the specifics of Paper Call affiliate marketing. You’ll learn how to attract more calls, increase conversion rates, and start earning a steady income from this model. Along the way, we’ll share tips on where to find leads, how to present offers effectively, and ways to optimize each call for maximum results.

If you have questions, or if you’re ready to dive deeper into Paper Call marketing, feel free to reach out. You can connect with us via my  Skype : princeherly.sylvester or Instagram through this link https://www.instagram.com/vallywatches. We’re here to help you succeed!

Chapter 2: Understanding the Pay-Per-Call Business Model

Welcome back! I’m thrilled you made it to this second chapter. Here, we’ll dive deep into the world of Pay-Per-Call business models, a powerful marketing strategy that connects potential customers directly to companies via phone calls. We’ll break down two primary Pay-Per-Call models: Offline Pay-Per-Call and Online Pay-Per-Call. Each method serves its purpose and brings unique opportunities.

Offline Pay-Per-Call Business Model

The offline Pay-Per-Call model relies heavily on lead generation. In this model, businesses focus on generating call leads through traditional methods. Let’s explore how it works:

1. How Leads are Generated Offline
   Companies needing potential customers use lead generation services to connect with people interested in specific products or services. Typically, these services employ call centers where representatives reach out to individuals, introducing them to various products or services that may interest them.
2. Sources of Leads
   You might wonder where these call centers get their leads. Surprisingly, many websites collect user information such as emails and phone numbers. While some sites explicitly state they won’t sell your data, others might monetize this information by selling it to companies in need of customer leads. This is often the reason for data privacy notices on websites.
3. Example of Offline Pay-Per-Call in Action
   Imagine you’re browsing a website in the U.S., perhaps seeking information in a blog or forum. Before accessing that information, you’re asked for your name, email, and phone number. Later, if your demographics match a certain product or service, your contact details may be sold to a company that uses them to promote their offers through call centers. You might later receive calls from representatives introducing themselves as lawyers, loan agents, or other service providers, even if you didn’t knowingly share your phone number with them.
4. Why You Receive Unexpected Calls
   Many people receive unexpected calls for services like insurance, loans, or personal injury claims because their contact information has been sourced and shared through this model. This is the crux of the offline Pay-Per-Call model—using call centers to generate leads and drive conversions through phone interactions.

Online Pay-Per-Call Business Model

Now let’s shift to the online Pay-Per-Call model, the focal point of our training. This approach allows businesses to generate calls through various online advertising platforms, creating a powerful avenue for reaching targeted audiences. Here’s how it works:

1. Generating Calls with Online Ads
   In the online model, businesses leverage platforms like ClickBank, Facebook, Twitter, Google, and Snapchat to advertise their products and services. These ads prompt potential customers to call, generating leads directly from online interactions rather than offline data.
2. Online Advertising Platforms and Campaigns
   This Pay-Per-Call method enables businesses to create targeted campaigns that drive relevant traffic. For instance, an ad may appear in a person’s Facebook feed, prompting them to call for more information. The direct, call-to-action nature of online ads is what makes this model highly effective and trackable.
3. Offer Vault and Offline vs. Online Traffic
   Platforms like Offer Vault display a wide range of offers from companies looking for Pay-Per-Call leads. Here, businesses may specify if they’re looking for “offline traffic” (leads gathered via offline methods) or leads generated solely online. Some companies strictly prefer online leads due to the efficiency and control it offers, while others are open to both methods.

These are the two primary types of Pay-Per-Call business models, each offering unique methods to connect businesses with potential customers. In the following chapters, we’ll delve even deeper into strategies for maximizing success within these models.

Chapter 3: Choosing the Best Pay-Per-Call Network for Affiliate Marketing

In this chapter, we’re diving into how to select the best pay-per-call network for your affiliate marketing efforts. With so many networks available, it can be overwhelming to know where to begin. There are numerous companies offering pay-per-call services, each with unique offerings and payout structures. Here, I’ll share my personal experience with some popular networks to help guide you.

I’ve personally tried several networks, including MarketCall and ShareASale, as well as Commission Junction (CJ), which occasionally features pay-per-call offers. After experimenting with different options, I discovered a reliable go-to resource: Offer Vault.

Offer Vault is a central hub where you can find a variety of CPA (Cost Per Action) marketing offers, including pay-per-call affiliate marketing companies. It’s an excellent place to browse the many available offers, and you might be surprised at the earning potential—sometimes just a single call can bring in a substantial payout.

Step 1: Using Offer Vault to Find Pay-Per-Call Offers

To get started, go to Offer Vault and type in the keywords related to the offers you’re interested in, such as “pay-per-call.” This search will reveal a wide selection of companies willing to pay you just for driving phone calls to them. Many companies pay affiliates simply for generating phone inquiries to specific numbers. The real magic happens when you connect people who genuinely need the service, making the process seamless for both you and the network.

For example, if you search for pay-per-call offers, you’ll see results showing the potential earnings per call. Some of these offers pay as high as $1,200 or more for each qualifying call. For instance, you may find offers paying $825 or $700 per call, from companies like eLocal. These companies will pay you to connect them with callers looking for services in sectors like insurance, healthcare, legal, and more.

Step 2: Choose a Reliable Network and Drive Traffic

One of my personal favorites is MarketCall. With MarketCall, you can earn up to $270 per call when you direct people to call for services like auto insurance, health insurance, Medicare, and other high-demand services. These offers are tailored to services most people actively seek, such as getting a better rate or exploring new options for important services.

To maximize your earnings, you’ll want to find a target audience likely to engage with these offers. In this training, I’ll also show you how to drive traffic to these offers effectively using Google Ads, so you can start generating consistent calls and growing your income with pay-per-call affiliate marketing.

Starting Out in Pay-Per-Call Affiliate Marketing

By using Offer Vault and networks like MarketCall, you’re set to choose the best network for your affiliate marketing goals. Whether you’re a beginner or looking to expand your strategy, these resources offer valuable opportunities to earn significant commissions simply by connecting people with services they need. Follow these steps, and in the next chapter, we’ll explore advanced strategies to boost your results even further.

Chapter 4: Choosing the Right Pay-Per-Call Offer

Hello and welcome! In this part of our journey, I’m going to walk you through the crucial steps of selecting the best Pay-Per-Call offer—the one you’ll be most likely to get approved for and that will convert efficiently. We’ll cover everything, from understanding the value of these offers to selecting a model that meets both company requirements and client needs. For optimal results, grab a notebook and take notes on each step, as understanding this foundation is key to your success.

Selecting the First Offer: Home Insurance

Let’s start with the first offer: home insurance and bonds, available through MarketCall, one of the best Pay-Per-Call affiliate networks. Why did I choose this? Because it addresses a clear need, especially among homeowners who want to protect their investment. MarketCall pays well for qualified leads. For instance, every time someone calls and stays on the line for at least 120 seconds, you earn $36. This platform has been a great way for many affiliates to make their first commissions.

Home insurance is appealing to homeowners who might face unexpected damage to their property. A fire, earthquake, or other disasters could damage or destroy their homes, making a home insurance essential. The process is straightforward: you’ll target homeowners, guiding them to make a call for home insurance services.

Maximizing Earnings with Pay-Per-Call

Imagine you’ve set up a system to generate 4,690 calls. Each call that meets the 120-second requirement yields $36, so the earnings potential is significant. Doing the math, the potential revenue from this offer alone could be life-changing! That’s why Pay-Per-Call is an ideal affiliate model for generating immediate results.

Tools Provided by MarketCall

MarketCall offers some valuable tools, including callback widgets and a “phone replacer,” which is essentially a new phone number that you can use to capture leads. The goal is to drive calls, meet the offer requirements, and convert leads. We’ll go over how to use this phone number in ads and how to set up Google Ads campaigns to drive these conversions.

Setting Up the Offer: Rules and Guidelines

Each Pay-Per-Call offer has its own set of rules. For this home insurance offer, the minimum call duration is 120 seconds, and you’re limited to 140 calls per day. The payout per qualified call is $36, and call hours are set based on U.S. Eastern Standard Time.

To ensure success, you must follow these guidelines carefully. Ads should only run during approved hours, and your targeting should exclude Washington state, as this offer is only available to other areas within the U.S.

Target Audience and Qualified Leads

The target audience for this offer includes homeowners, not renters. The audience should be specifically looking for home warranty services. Only Google Call-Only ads are allowed, which we’ll cover in the next chapter. Proper targeting increases your chances of conversions and, consequently, your earnings.

Introduction to Pay-Per-Call Affiliate Marketing

Hello, everyone! Welcome to this tutorial on Pay-Per-Call (PPC) affiliate marketing. In this guide, we’ll walk through the steps to get approved and start earning with Pay-Per-Call affiliate networks. Whether you’re a beginner or just need a refresher, this chapter will guide you from choosing a network to getting approval and earning commissions. Let’s dive in!

Choosing a Pay-Per-Call Affiliate Network

The first step in Pay-Per-Call affiliate marketing is to find a reliable network to partner with. To start, head to a website that lists multiple PPC affiliate networks. One popular site for this is OfferVault.

1. Search for Pay-Per-Call Networks: On OfferVault, type keywords like “Pay-Per-Call” in the search bar.

2. Explore the Results: You’ll see a list of networks that offer Pay-Per-Call programs. Browse through them and select one that fits your interests and target market.

In this example, we’ll focus on MarketCall, a Pay-Per-Call network where affiliates get paid for generating calls to specific phone numbers.

Understanding MarketCall and Selecting an Offer

Once you’ve chosen a network like MarketCall, it’s time to choose an offer.

1. Navigating MarketCall: Log in to your MarketCall account and browse the available offers.

2. Selecting an Offer: For this tutorial, we’ll use an example offer: Health Insurance. This offer has a unique structure – you earn $45 for every qualifying call that lasts at least 90 seconds.

3. Call Requirements: For each call that lasts over 95-125 seconds, you’ll earn $50. However, MarketCall limits affiliates to a maximum of 1,164 qualifying calls per day. 

With this structure, if you were to reach the daily limit, you could potentially earn up to $58,200 in a single day!

Meeting Offer Requirements

Before you can get approved for any offer, it’s essential to follow the guidelines set by the advertiser. This ensures that your approach aligns with what the advertiser expects and improves your chances of approval.

1. Review the Advertiser’s Guidelines: Each offer on MarketCall has specific requirements. Read these guidelines carefully to understand what the advertiser is looking for in affiliates.
2. Accessing Promotional Tools: MarketCall provides various tools to help you succeed, such as:
   • Landing Pages: Pre-designed pages that you can use or model.
   • Direct Links: Links you can use to track and direct calls.
   • Call-Back and Phone Replacers: Resources to help improve call conversion.

Creating a Custom Landing Page

A key component for success in Pay-Per-Call is a well-crafted landing page that meets the offer’s requirements. To get approved, you’ll typically need to create your own landing page. Here’s how:

1. Review MarketCall’s Sample Pages: Check the sample landing pages provided by MarketCall for guidance.
2. Create a Landing Page: Use MarketCall’s example to create a similar page for yourself. Make sure it’s aligned with the product and has a professional look.
3. Submit Your Landing Page for Approval: Once your landing page is ready, submit it as part of your application. Having a professional and relevant landing page will increase your chances of approval for the offer.

Final Steps and Best Practices

Once approved, you’re ready to start promoting! Here are some final tips:

• Be Persistent: Consistently bring in high-quality calls that meet the advertiser’s criteria.
• Follow Compliance Rules: Adhere to all the network’s and advertiser’s guidelines to maintain your account in good standing.
• Use Data to Optimize: Monitor your calls and make adjustments to maximize earnings.

Chapter 5: Introduction to Pay-Per-Call Campaigns

Pay-per-call (PPC) campaigns are a strategic and potentially lucrative avenue for affiliate marketers. Through these campaigns, affiliates earn commissions by generating calls to specific businesses or service providers. In this guide, we will walk you through the essential rules, guidelines, and best practices for running a successful pay-per-call campaign, from setting up your offers to ensuring your calls are qualified for maximum payout. This training will guide you through every step necessary to get approved by pay-per-call networks.

Rules and Requirements for Offers

Before diving into a campaign, it’s crucial to understand the rules associated with your offer. Here’s a detailed breakdown of the requirements:

• Call Duration Requirement: Each call should have a minimum duration of 95 seconds. This ensures the call is meaningful and counts towards your conversion.
• Call Hours: To qualify, calls should be made between 9:00 AM and 9:00 PM, though the exact time may vary based on the country and campaign specifics.
• Application Processing Time: Once a lead is generated, the processing time can take up to 7 days. This delay is standard as the network verifies call quality and lead information.
• Repeat Callers: Calls from repeat callers will not be compensated. To avoid duplicate calls, use techniques like “call-only ads” in Google Ads, where each call counts toward a unique lead.

Targeting for Qualified Calls

Generating leads involves more than getting people to call; they must meet specific qualifications. Follow these criteria to ensure each call qualifies:

• Affordability and Financial Requirement: Leads should have a minimum income range or budget, typically $150 to $300 per individual or family.
• Health Requirements: Leads should have no preexisting conditions, such as pregnancy, cancer, heart attack history, or terminal illnesses.
• Insurance Exclusions: Leads must not be Medicaid or Medicare recipients. Therefore, avoid targeting audiences seeking these services.
• Age Range: Ideal leads fall within the 18 to 62 age range, so adjust your targeting accordingly.
• Language and Call Type: Some offers restrict specific languages or types of calls, for instance, calls in Spanish might be excluded. Always check language preferences for each offer.

The Importance of Precise Targeting

Pay-per-call networks often specify the geographic area for your campaign. While some campaigns might be nationwide, others may target only certain states. Adjust your targeting settings in your ad campaigns to align with the provided locations. This ensures your leads are relevant and improves conversion rates, reducing the likelihood of disqualified calls.

Tools and Resources for Campaigns

To aid your campaigns, networks provide promotional tools that streamline lead generation. These include:

• Callback Widgets: Callback widgets allow leads to input their information and request a callback. Once activated, this tool will reach out to potential leads, ensuring they connect without delay.
• Landing Pages: Networks often supply pre-designed landing pages. These pages are optimized for your campaigns and contain critical information, such as the unique phone number assigned to your account. Customize or model these pages for better conversion rates, but follow the network’s guidelines closely.
• Direct Website Links: Some networks provide website links you can use as a reference for your landing page design, helping you replicate the ideal setup for seamless approval.

Getting Approved

Approval by pay-per-call networks requires careful adherence to the network’s guidelines. Review the offer, configure your ads to meet the targeting requirements, and ensure compliance with call requirements. Following the steps in this guide will improve your chances of network approval, allowing you to run campaigns effectively and profitably.

This guide aims to provide clarity on managing your pay-per-call campaigns from start to finish. By adhering to the rules and optimizing your campaigns, you’ll be set up for success in affiliate marketing and maximize your earnings in the pay-per-call industry.

Chapter 6: Setting the Foundation for Your Business

Creating a landing page is one of the essential steps in building a successful online business. Before diving in, there are a few key things to know:

1. Upfront Investment: To get started with landing pages for affiliate marketing, you’ll need a modest investment. This will cover initial setup costs, such as paying for a reliable landing page builder.
2. Recommended Tools: For beginners, I recommend using Builderall, a comprehensive, all-in-one website builder. Builderall is affordable and user-friendly, making it an excellent choice for beginners.

Getting Started with Builderall

Builderall offers a $47 plan for per month, giving you a chance to explore its features and create unlimited landing pages. To begin, follow this link https://www.vanelsylvestre.com/builderall to start creating your first landing page for your pay per call journey.

Creating Your Landing Page

Once in Builderall, follow these steps to create a landing page that models a proven layout:

1. Accessing the Website Builder:
   • Open Builderall’s “Website Builder” and select “Create New Site.”
   • For this example, choose a blank template to build a page from scratch.
2. Setting Up the Blank Page:
   • Once you’ve selected the blank template, click on “Edit Page” to start designing. This page will be empty, providing you with a blank slate to customize as desired.

Structuring Your Landing Page

Let’s move through the essential components of your landing page:

1. Removing Default Panels:
   • Builderall organizes sections of the page into “panels.” Start by deleting any existing panels, as we will add customized elements to achieve a unique layout.
2. Adding a Header Panel:
   • Now, let’s add our first panel, the Header. Scroll through the options under “Panels” until you locate the header section.
   • Select a header template that best suits your style. You’ll see various options, but for now, choose a simple, clean header design.

Customizing Elements and Adding Panels

Once you have your header, you’ll begin to add and edit elements, creating a personalized landing page from scratch.

1. Adding Key Elements:
   • Click on the panel section to access additional elements you can use, such as text boxes, images, and buttons.
2. Design Tips:
   • Start with a minimalist approach. A clean, professional look is often the best way to engage visitors.

Creating Call-to-Actions for Affiliate Offers

1. Aligning Your Offer:
   • With the structure in place, customize the landing page to match the affiliate offer you plan to promote. Model your layout on successful examples you’ve seen, ensuring a familiar yet unique design.
2. Incorporating Conversion Tactics:
   • A clear call-to-action (CTA) is crucial. Use buttons and concise, compelling text to guide visitors toward your offer.

With Builderall, creating a professional landing page becomes achievable even for beginners. By following each step, you’ll be able to design a page that looks polished, engaging, and ready to convert traffic into sales. Remember, practice makes perfect, so use your trial period to explore Builderall’s features fully and refine your approach to landing page creation.

Chapter 7: Step-by-Step Guide to Editing and Designing with Screenshots

In this chapter, I’ll walk you through creating and editing visuals using screenshots and the tools needed for a polished outcome. Whether you’re setting up a landing page or enhancing an image for affiliate marketing, this guide will help you streamline the process.

Selecting Your Panel

To start, identify the content you want to capture. Choose a section or panel from a website or application that fits your needs. For example, if you need an area with a white background, locate one that suits your project best. Once you’ve found it, click to select the panel.

Closing Unnecessary Elements

With the panel selected, close any buttons or distracting elements to focus on the main content. This will simplify your screenshot and minimize any unnecessary editing.

Editing the Text and Adding Logos

For areas that require customization, prepare to replace text placeholders or add relevant logos. Here’s a breakdown:

1. Identify where the text or logo should go.
2. Replace any temporary text with your chosen words.
3. Insert a logo related to your theme.

Capturing the Screenshot

There are two main ways to capture an image from a website:

1. Using Inspect Element: This option allows you to grab images directly from the page’s code.
2. Using a Screenshot: Press the Windows Key + Shift + S on your keyboard. A plus sign will appear, enabling you to select the area of the screen to capture.

Pasting and Saving Your Screenshot

After capturing the screenshot, open an image editor. Most computers come with a basic picture editor (such as Paint). Paste your screenshot here:

1. Open the editor and paste the screenshot.
2. Save the image for future steps, as you’ll need it shortly.

Using Canva for Cropping and Custom Design

If you need further editing, such as cropping or resizing, Canva is an excellent free tool that simplifies the process:

1. Open Canva and create a new design with custom dimensions that fit your project (e.g., 150 x 25).
2. Upload the screenshot you saved earlier.
3. Use the crop tool to remove unnecessary areas, focusing on the parts you want to highlight.

Resizing and Final Adjustments

To refine the image, zoom in to check the details and ensure it meets your design standards. For example, if you need a specific size (e.g., 300 x 250), adjust it accordingly. You can check the exact dimensions in Canva’s corner display for precision.

Saving and Reusing Your Image

Once the adjustments are complete:

1. Download the final image.
2. If you need additional elements, re-upload the image in Canva or start a new design with custom sizing to continue building your project.

Repeat this process each time you create or update a landing page to ensure all elements are consistent and professional.

This organized format should make it easier to follow as a step-by-step guide for editing and designing images with screenshots!

Chapter 8: Creating Your Virtual Website: A Step-by-Step Guide

In this chapter, we will explore the process of creating a virtual website using a user-friendly design tool. Follow these steps to ensure a successful setup.

Step 1: Understanding Dimensions

To begin, it’s essential to understand the sizing requirements for your website elements. For this project, we will be working with dimensions of 150 x 150 pixels and 34 x 15034 pixels. It’s important to ensure that your images are at least four pixels and more than eight pixels in size. To accommodate these requirements, I recommend increasing the font size to 14 pixels.

Step 2: Preparing Your Images

Next, you’ll want to download the images you plan to use. It’s crucial to select high-quality images to maintain the overall appearance of your site. As you work, remember that this process is akin to recreating an existing website. You are essentially copying elements and designing a new layout.

Step 3: Using Canva

Canva is a fantastic tool for this purpose. While it offers a free version, consider upgrading to the paid version for additional features. Once you open Canva, drag the picture you downloaded onto the workspace.

Zooming In

To make your adjustments more precise, zoom in on your workspace. This is particularly useful if you’re using a mobile device to follow along. After zooming in, crop and adjust your image to fit your design. Once you are satisfied, click “Done,” and you can freely drag your image to the desired position.

Step 4: Managing Image Quality

If you notice a loss in image quality while resizing, return to your original picture. Select the first image you created, adjust the sizing, and ensure it meets your requirements. After making these changes, download the image to use for your website.

Step 5: Editing Elements

Now that you have your images prepared, it’s time to edit elements on your site. Click on “Edit Element” in your design tool. An editing box will pop up, revealing various settings.

Changing the Image

In the settings, locate the “General Settings” option. Here, you can change the image to the logo or picture you just created. Select the file, and make sure to do this step carefully. If you miss this step, you might miss out on crucial opportunities, especially if you are trying to create a landing page for affiliate marketing.

Step 6: Quality Assurance

If the picture quality appears diminished, you can enhance it directly through the website. Right-click anywhere on the webpage and select “View Page Source.” This will show you the images currently associated with the site.

Understanding Favicons

In the source code, look for the “favicon.” This represents the logo of the website. Clicking on it will show you the image, but remember that not all visible elements are images; some are text associated with images.

Step 7: Adding Text and Elements

To enrich your design, consider adding text or additional images. You can explore the elements section to find relevant images related to your offer. Drag and drop text elements into your layout as needed.

Step 8: Inspecting for Resources

If you want to find additional images, right-click and select “Inspect.” This will allow you to explore the page’s assets, including all images used. By navigating to the “Assets” section, you will find a comprehensive list of images associated with the website.

As you progress through these steps, remember that creating a virtual website is an iterative process. Adjust your elements, maintain high-quality images, and ensure that your layout is user-friendly. With these guidelines, you will be well on your way to creating an appealing and effective website.

Chapter 9: Creating Your Website

In today’s digital world, building a website has become more accessible than ever. With just a few clicks, you can enhance your site using a variety of tools and features. In this chapter, we’ll explore how to effectively use buttons, images, and emojis to create an engaging website.

Downloading Images

First, let’s discuss how to acquire images for your website. You can simply right-click on any image you wish to use and download it directly to your device. This allows you to select the perfect pictures that align with your website’s theme.

Customizing Buttons

Now that we have our images ready, let’s look at how to customize buttons on your website. Each button can be tailored to your needs.

1. Editing the Button:
   • Click on the button you want to modify.
   • Select Edit to change the text displayed on the button.
2. General Settings:
   • Navigate to General Settings to access the button’s properties. Here, you can find the menu for various settings, including colors and borders.
3. Adding Shadows:
   • If you want to create a shadow effect on your button, you can do so easily. For example, you can adjust the blur, spread radius, and color of the shadow to enhance the button’s appearance.

Once you’re satisfied with your button’s design, remember to save your changes to apply the shadow effects.

Configuring Links

Next, let’s configure the functionality of your button.

• Linking the Button:
  • Within the button’s configuration settings, you can specify where the button will direct users when clicked.
  • For instance, if you want to include a contact number, simply erase the existing text and replace it with the phone number associated with your offer.

Incorporating Emojis

To make your website more inviting, consider adding emojis:

1. Finding Emojis:
   • You can use websites like Get Emoji to find and copy emojis that resonate with your website’s message. For example, look for fun call emojis to add a playful touch.
2. Copying Emojis:
   • Once you find the emoji you want, copy it and paste it into your website. This adds a unique element to your buttons and can capture users’ attention.

Building a website is a creative and straightforward process. By customizing buttons, adding images, and incorporating emojis, you can create a visually appealing and functional website. Remember, all the resources you need are available online for free, so take advantage of them to enhance your site!

Selecting the Right Option

When considering which option to choose, it’s important to evaluate what will work best for you. Let’s say I select this one; now, I’ll add it to the left. This is where the information will be displayed.

Contact Information

To provide clarity, you can use the contact number that the pay per call network give you when you where approved, like in Marketcall they will rent you a number, let suppose this is the number : 833-537-6478. This is the phone number you’ll need to reference, and you can save it for future use. When you click “Save,” this is what people will see.

Utilizing the Affiliate Link

For the affiliate company you’re working with, they might provide you with a landing page or a specific link to use. For example, if you receive a link, you simply copy and paste it. Alternatively, they might provide a callback option for when people are on the phone. If that’s the case, you can add the relevant phone number.

Adding Phone Numbers

Let’s suppose you want to add a phone number. Select the appropriate format for the USA. For instance, the phone number could be formatted as follows: 833-537-6478. This is the number that visitors will see when they click on the designated button to make phone calls.

Visual Presentation

Next, let’s talk about visual elements. You can add a logo or a relevant image to enhance the presentation. For demonstration purposes, let’s find a picture related to the business. You might search for “business” or “insurance” to find suitable images.

Example Image Selection

Suppose we find an image that suits our needs. This picture can serve as a background, but you have the option to remove it if it doesn’t fit your vision.

Adding Buttons and Text

Now, let’s add a call-to-action button. Navigate to the element panel and select the button you wish to use. You can change the button’s text and color. For example, instead of “Register Now,” you might use “Exclusive News.” Ensure the button’s color matches your overall theme.

Customizing Headings

Next, you can add headings and text to your landing page. Choose from various text styles to create a visually appealing layout. For instance, you can take an H3 level heading and modify it to fit your content. Just double-click to edit the text and input your customized message.

Final Touches

Once you’ve added all your desired elements—images, buttons, and text—it’s time to review. Make sure everything aligns properly and that the content is coherent. You can drag elements around to find the best layout.

Enhancing Your Document

If you need additional text sections, consider adding paragraphs. You can explore various text options and formats to create a well-rounded document. The tool you’re using makes it easy to drag and drop elements to customize your landing page further.

By following these steps, you’ll create an effective and visually appealing landing page that meets your needs. With the right phone numbers, links, and designs, you can engage visitors and promote your business effectively.

Chapter 10: Creating Your First Landing Page

In this chapter, we will walk through the process of creating your first landing page. Follow these steps to make the design and functionality intuitive and effective.

Step 1: Adding Text

To begin, you can either clone existing text or add new text to your page. For instance, if you already have some text, you can simply drag it below to create space for additional content.

1. Double-Click to Edit: To add text, double-click on the area where you want to place it. This allows you to paste the text you have prepared.
2. Adjusting Text Size: You can customize the size of your text. It’s up to you how you want your page to look. For example, if the default size is 14, you might want to increase it to 20 for better visibility.
3. Positioning: Consider positioning your text strategically. You can align it to the left corner for a cleaner appearance.

Step 2: Inserting Images

Next, we’ll add images to your landing page.

1. Selecting Images: To add an image, navigate to the section labeled ‘Add Element’ and select ‘Image.’ Here, you can upload any image you want.
2. Editing Images: Once your image is on the page, you can resize it to fit your design preferences. Make sure the image complements your text and overall layout.
3. Setting Links: Don’t forget that each image can have an affiliate link attached to it. Click on the option labeled ‘Set Links’ to direct visitors to offers or even to make phone calls directly.

Step 3: Finishing Touches

Now that you’ve added text and images, it’s time to finalize your landing page.

1. Saving Your Work: Remember to save your progress frequently. Click the ‘Save’ button to ensure all your changes are recorded.
2. Final URL: Once you are satisfied with your landing page, click ‘Save’ again to generate the final URL. This URL will be the address people use to access your landing page.
3. Adding a Logo: Don’t forget to upload a logo at the designated spot on your page. This is crucial for branding and recognition.

By following these steps, you will have created your first landing page. Each element should work together to convey your message and encourage visitors to take action. As you refine your page, remember that the design and usability are key to converting visitors into customers. Continue adding images and text until you are satisfied with the final product.

Chapter 10: Setting Up Your Health Insurance Campaign

In this chapter, we will guide you through the process of setting up a health insurance campaign effectively. Follow these steps carefully to ensure a smooth operation.

Step 1: Initial Setup

Most of the time, calls will be directed to you quickly. Once you finish the initial setup, take the final link and return to the company to create your campaign for approval.

Step 2: Naming Your Campaign

Name your campaign “Health Insurance Bundle.” This name is crucial as it identifies the type of campaign you are running.

Step 3: Entering Your Phone Number

You will need to provide a phone number for your landing page. The company will rent you a phone number based on your selected country and area code.

1. Choose the appropriate country.
2. Select the area code.
3. The phone number provided will automatically be added to the landing page created for you.

Step 4: Creating Your Landing Page

Use the phone number you received to create your landing page. This landing page is vital for your campaign, so make sure to get it approved before launching.

Step 5: Advertising Options

There are two main ways to get your campaign approved:

1. Native Ads: If you don’t have an account for native ads, you can use Google to create display ads instead.
2. Display Ads: To run display ads, go to Google Ads and follow these steps:
   • Create a new campaign.
   • Select “Display Ads” as your ad type.

Step 6: Writing Campaign Descriptions

In your campaign description, explain that your campaign will use display ads to send traffic to your landing page. Include a note about your experience with similar offers and provide examples if possible.

Step 7: Providing Advertising Materials

You will be required to submit advertising materials for review.

1. Enter a promotional title, such as “Health Insurance Bundle.”
2. Add the landing page link you created.
3. Include any relevant text or images to help convince the reviewers of your campaign’s value.

Step 8: Utilizing Other Platforms

You can also utilize platforms like Pinterest to create pins related to your health insurance bundle.

1. Search for “Health Insurance Bundle” on Pinterest to see what others are doing.
2. Create your pins and then run ads using those visuals.

As we wrap up this chapter, remember that the key to success in affiliate marketing lies in your ability to adapt and leverage available tools. Pay-per-call marketing presents a significant opportunity due to low competition in certain niches.

If you need additional coaching, check out the training resources available on our website.

Chapter 11: Getting Started with Google Ads

Hello, everyone! Today, I’m thrilled to introduce this Google Ads tutorial, crafted to guide you through each step you need for success in 2023. This book is designed for absolute beginners, breaking down every step in the Google Ads platform in a clear, simple way. By the time you finish reading, you’ll understand everything you need to start using Google Ads effectively.

If you want personalized support, such as one-on-one coaching to set up ads for your business or to create Pay-per-Call ads to generate sales, feel free to reach out to me on Skype at Prince.Early.Sylvester.com. But for now, let’s dive in and see just how straightforward creating a Google Ad can be.

Why Use Google Ads?

Using Google Ads is one of the best ways to start generating sales for your business. If you’re unfamiliar, Google Ads is an advertising platform that enables you to display ads on Google’s search results pages and across its network. This gives you access to a huge audience, allowing you to reach potential customers who are searching for products or services like yours.

Getting Started with Ads.Google.com

The first step is heading over to ads.google.com. If you’re new to Google Ads, you’ll be glad to know they offer a starting incentive. When you create your first Google Ads account, you might qualify for a $500 ad credit after spending your initial $500. Essentially, after investing $500, Google will match your spend with an additional $500, giving you an extra budget to experiment with!

Creating Your Google Ads Account

Now, let’s set up your Google Ads account. If you don’t already have a Google account, you can simply click “Start Now” to create one. If you have a Gmail account, you’re already qualified to use Google Ads!

Once logged in, I’ll walk you through the steps of setting up an ad, from creating an ad group to crafting the ad copy and setting your budget.

Step-by-Step Tutorial for Creating Google Ads

Let’s dive into the detailed steps to create a Google Ad:

1. Setting Up Your Campaign
   Start by selecting your campaign objective. Google Ads offers several types of campaigns—such as Search, Display, Video, and Shopping. Choose the one that aligns with your goal. For instance, if you’re looking to drive website traffic, you might select a Search campaign.
2. Choosing Your Keywords
   Keywords are crucial as they determine when your ad will appear in search results. Use Google’s Keyword Planner tool to find keywords that match your business goals. Be selective to make sure your ad is shown to the right audience.
3. Creating the Ad Copy
   Now, let’s work on the text that will appear in your ad. Make it relevant and enticing—be sure to include a clear call-to-action that encourages viewers to click. Remember, an engaging and well-targeted ad can greatly increase your click-through rate and conversions.
4. Setting Your Budget
   Define your budget and bidding strategy. You can choose to set a daily budget that fits your goals and adjust it as you go. Google Ads offers various bidding options to help you control costs while maximizing ad performance.

Reviewing and Publishing Your Ad

Once everything is set, review your ad carefully. Double-check the targeting, the keywords, and the budget settings. When you’re satisfied with your ad setup, click “Publish.” Google will review your ad to ensure it complies with their guidelines, and then it will go live.

Tracking and Optimizing Your Ads

After your ad is live, monitor its performance regularly. Google Ads provides a wealth of insights to help you see what’s working and what may need tweaking. Adjust keywords, refine the ad copy, and modify the budget based on what you learn from your data.

This guide has covered the essential steps to get started with Google Ads, from setting up an account to creating and optimizing your first ad. By following this roadmap, you’ll be able to leverage Google Ads to boost visibility for your business and drive meaningful results. Remember, if you’d like personalized support, feel free to reach out to me.

Chapter 12: Setting Up Google Ads for Conversion Success

In this chapter, we’ll walk through the process of setting up a successful Google Ads campaign, focusing specifically on configuring conversions. Whether you’re promoting a call-based service or a different type of ad, these steps will guide you to optimize conversions effectively. Remember, you can pause at any step and revisit sections for clarity as you progress.

Step 1: Understanding the Importance of Conversion Tracking

Before diving into campaign creation, the first step is to set up what we call a “conversion” in Google Ads. Conversions are actions users take that indicate success for your ad—whether it’s a phone call, a purchase, or a sign-up. For this guide, we’ll walk through configuring a call-based ad conversion.

Step 2: Navigating to Tools and Settings

1. Open Google Ads and navigate to Tools and Settings.
2. Click on Conversions. This is where you’ll define your conversion tracking parameters, essential for tracking and optimizing your ad’s effectiveness.

Step 3: Defining the Conversion Action

Suppose you’ve partnered with a website like MarketCall, OfferGlobe, or OfferVault, where you’re promoting a specific offer. To set up your Google Ads for successful conversions, follow these steps:

1. Select New Conversion Action. Google Ads will guide you through the conversion setup, detailing what is required to track and log conversions.
2. Since our campaign is based on calls (often termed “Pay-per-Call” or PPC), select Phone Calls as the conversion action. This tells Google you want to track calls as a key indicator of ad success.
3. Next, choose Call from Ad Using Call Extension or Call Only Ads and proceed by clicking Continue.

Step 4: Naming and Configuring Your Conversion

Now, let’s give the conversion a clear, identifiable name. This is particularly useful if you plan to manage multiple campaigns. For instance:

• Suppose you’re promoting a pest control service. You could name the conversion something like Pest Control Services. Feel free to replicate this approach if pest control is relevant to you, as it’s a popular and high-conversion industry.
• If the offer originates from OfferGlobe, you might label it Pest Control Services – OfferGlobe. Include additional details like specific demographic or geographic targeting if required by the advertiser.

Step 5: Specifying Target Details and Value

Each conversion should be assigned a value, which reflects the amount you earn per conversion.

1. For example, if each successful phone call generates $36, set $36 as the value of the conversion.
2. Counting Conversions: Choose to count each conversion only once, ensuring accurate tracking without duplicating conversions if a single user calls multiple times.
3. Add location targeting if specified. For instance, if the campaign is only targeting certain states, make sure to exclude non-target states and specify the desired ones, or select “All USA” if the campaign is nationwide.

By following these steps, you’ll create a streamlined and effective conversion setup for Google Ads, allowing you to track successful calls accurately and optimize based on clear metrics. With this in place, you’re now ready to launch your first Google Ads campaign with optimized tracking and real conversion potential.

Setting Up Conversion Tracking in Google Ads

When configuring conversion tracking in Google Ads, it’s essential to understand each component to maximize the accuracy of your conversions and get the most out of your campaigns. Let’s walk through the main steps, from setting the parameters to creating custom goals.

Step 1: Selecting Conversion Type

First, we choose a single conversion type. It’s important to select “one conversion” per user interaction rather than “every conversion” to avoid counting repeated actions by the same person. For instance, if someone clicks on the ad multiple times or makes several calls, only one conversion will be counted. This approach ensures a more accurate assessment of unique conversions without inflating the results.

Step 2: Setting the Call Length

Next, consider the call length requirement. This parameter determines how long a caller must stay on the line for the interaction to qualify as a conversion. Different offers may specify different call durations; some might require a 90-second call, while others need at least 120 seconds. To align with this, you can set Google to count a call as a conversion only if the caller remains on the line for the designated time, such as 120 seconds. Always set your conversion length according to the requirements of your specific offer.

Step 3: Configuring the Conversion Window

The conversion window is another key setting. This defines the period during which a visitor’s action will still count as a conversion, even if there’s a delay between their first interaction with your ad and the actual conversion. For example, if someone clicks your ad today but doesn’t call until 15 days later, Google will still count it as one conversion if it happens within the 30-day window. Although some advertisers extend this window to 90 days, we recommend starting with 30 days to better gauge initial results.

To apply this, navigate to your ad’s settings, select the “Conversion Window” option, and set it to 30 days.

Step 4: Creating Your Conversion Goal

Once you’ve defined the parameters for what counts as a conversion, it’s time to create a specific goal in Google Ads. Goals help Google understand what actions to track as conversions in line with your business objectives, such as phone calls, lead submissions, or sales.

1. Go to Conversions in your Google Ads account.
2. Select the Custom Goals section.
3. Click Add Goal to create a new goal for your conversion.

For example, let’s say you’re setting up a goal for pest control services. You can name the goal “Pest Control Leads – Offer Globe” and assign a value, such as $30 per lead. Choose the primary conversion source—whether it’s calls from ads or website actions—and input the value you wish to track. Once set up, all your conversions, along with their values, will appear here.

Step 5: Reviewing and Testing

After defining and naming the goal, click Create and Continue. This finalizes the conversion goal, allowing Google Ads to track relevant actions according to the criteria you’ve set. You can then monitor these conversions to assess how well your ads are driving phone calls, leads, or sales, making adjustments as needed to optimize for your business’s financial goals.

This guide is designed to help you efficiently set up and track conversions in Google Ads, aligning each metric with your offer’s requirements to ensure reliable reporting and effective campaign management.

Setting Up Google Ads for Conversions

When setting up conversions in Google Ads, it’s essential to be clear on your goals and audience. Here’s a step-by-step guide to help you configure your campaign, set up the right goals, and understand different ad types to maximize effectiveness.

Step 1: Define Your Conversion Goal

The first step is to create a conversion goal in Google Ads. Here’s how:

1. Add Conversion Goal
   Go to the “Add Conversion” section and name your goal something relevant, like “Lead Conversions.” This specific goal will track the actions you want users to take, such as signing up for a newsletter or completing a contact form.
2. Select Goal
   After creating the goal, go to the “Add Goals” section, and choose the conversion you’ve just set up. Be sure to select the correct goal and delete any unnecessary ones to avoid confusion.
3. Continue to Campaign Settings
   Once the goal is set, click “Continue” to move on to configuring the type of campaign you want.

Step 2: Choose Your Campaign Type

Google offers a variety of campaign types, each designed for different purposes. Here’s a breakdown of the primary campaign types available:

1. Search Campaign
   This campaign type is best for reaching users who are actively searching for something specific. Choose this option if you want to capture potential customers through targeted keywords. Search ads appear in the Google search results and are excellent for driving high-intent traffic.
2. Performance Max Campaign
   Performance Max campaigns allow you to reach a broad audience across Google’s entire ecosystem, from YouTube to Gmail, all with a single campaign. This type is ideal if you want to leverage Google’s machine learning to optimize your reach and conversion rate automatically.
3. Display Campaign
   Display ads are banner ads that can appear on YouTube videos, apps, and websites across Google’s Display Network. For example, while a user plays a mobile game, a banner may appear at the top or bottom of the screen, promoting a relevant offer.
4. Shopping Campaign
   This campaign type is best for e-commerce stores selling goods directly. Shopping ads appear at the top or right-hand side of Google’s search results when users search for specific products, such as “coffee maker.” If you’re running an online store, Shopping campaigns can increase your product’s visibility.
5. Video Campaign
   Video campaigns are designed for YouTube, allowing you to promote your product or service through video ads. These ads typically appear at the start of a YouTube video and can be skipped after a few seconds. If viewers watch at least 15 seconds of the ad, Google charges you.
6. Discovery Campaign
   Discovery campaigns help you reach users while they browse Google’s Discover feed, Gmail, and YouTube’s homepage. It’s great for sparking interest among users who aren’t actively searching but may find your offer appealing.

Step 3: Configure Your Search Campaign

If you choose the Search Campaign type, here’s what you need to do next:

1. Set the Campaign Goal
   For this campaign, choose a goal such as “Phone Calls.” This will encourage users to call a phone number that you set up directly in Google Ads, driving high-intent traffic.
2. Input Your Phone Number
   Enter the business’s phone number in the correct format, as specified by Google Ads. The format might look like this: (123) 456-7890. Be precise, as this number will be where leads call.
3. Name Your Campaign
   Give your campaign a relevant name, like “Pest Control Services.” This name should remind you of the campaign’s purpose and which company or network is supporting the offer. For instance, if it’s a “pay-per-call” campaign from Offer Globe, you might name it “Pest Control – Offer Globe.”
4. Target Audience
   Define your audience demographics, such as age range, if specified by the network or advertiser. If the campaign requires that users under a certain age are targeted, you can set this as part of your targeting criteria.

Tips for Managing Your Google Ads Campaigns

• Test Different Campaign Types
  As your business grows, you may want to experiment with different campaign types. For example, if you have a new product to promote, try a Shopping or Video campaign to reach different audiences.
• Track Performance
  Regularly review your conversion metrics to see how your campaigns are performing. Google Ads provides insights into what’s working and where you may need to make adjustments.
• Optimize for Mobile
  Many users access Google on mobile devices. Ensure that your ads and landing pages are mobile-friendly to provide a seamless experience.

By understanding the different campaign types and configuring your goals carefully, you can create effective Google Ads campaigns that drive valuable leads and conversions. Keep refining your strategy based on performance data to continually improve your results.

Chapter 13: Setting Up a Campaign in Google Ads

The Basics of Targeting and Payout

To start a Google Ads campaign, you’ll need to enter a payout amount for each successful conversion. For this campaign, we’ll set the payout at $36 each time someone meets the criteria. With this setup, every match generates a $36 conversion, which we’ll track and value accordingly.

Choosing the Campaign Type

When setting up the bid, you can select either Conversion or Conversion Value. Since we’ve assigned a value of $36 per conversion, we’ll select Conversion Value. This choice allows you to see your returns more clearly, attributing $36 to every qualifying conversion.

Next, you may consider setting a Target Return on Ad Spend (ROAS). For example, if you spend $100 on ads and expect to earn $100 back, set ROAS to $100. You can set higher expectations depending on your budget and goals, though Google Ads typically recommends waiting until you’ve achieved at least 15 conversions within the past 30 days before setting this metric. For now, we’ll leave this option unchecked and move forward.

Selecting Your Campaign Network

In the Campaign Network section, choose whether you want your ads to appear on the Google Search Network or on partner sites. Google’s partners may include other websites or media, such as TV shows or films, where users aren’t as likely to click or interact with your ads. To ensure the highest relevance, uncheck the Search Network option, leaving only the main Google Search active.

Specifying Your Geographic Targeting

For geographic targeting, you’ll enter your desired locations. For example, if you’re targeting only the United States, select that option. If the campaign requires targeting specific states, list each state individually. Doing so allows you to track performance by state, helping identify which regions drive the most conversions.

Location Options

By default, Google may select “People in, regularly in, or interested in your targeted location.” This setting is often too broad, as it includes people interested in your location but not physically present. Instead, select “People in or regularly in your targeted location” for a more precise audience.

Language and Audience Segments

Under Language, ensure that English is selected, assuming that’s your target language.

Moving to Audience Segments, Google automatically generates audience segments based on keywords, helping you reach users interested in specific topics. For example, let’s say you’re advertising pest control services. Typing “pest control services” in the Audience segment search will reveal related audiences like “Home Inspection Services” or “Home Cleaning Services.”

Defining Audience Interests

Under Audience Interests and Habits, Google lets you choose from a variety of interest categories. For example, if you’re targeting pet owners or home and garden enthusiasts, select those interests, as they may align with your product or service. The Affinity Audiences section lets you further refine by selecting lifestyle preferences, such as users who prefer organic foods or are avid gardeners.

Understanding Audience Characteristics

Google also allows you to select characteristics such as life stages or family status, helping refine your audience further. Choosing the most relevant demographics will make your ad spending more efficient by reaching users who are more likely to convert.

With these steps, your Google Ads campaign is set up for precision targeting, budget control, and optimal returns. Fine-tuning each setting helps you gain insight into what works best for your objectives and maximizes your ad performance.

Mastering Google Ads: A Step-by-Step Guide

Step 1 : Targeting the Right Audience

In the world of digital advertising, one of the keys to success is knowing who your ideal customer is and tailoring your ads to meet their specific needs. Google Ads provides sophisticated targeting tools to help you connect with potential customers based on various factors, such as their interests, habits, and affiliations.

Understanding Audience Segments

Let’s consider a scenario where your business offers pest control services. With Google Ads, you can target homeowners, renters, and other individuals who may require pest control services. Google’s algorithm is smart enough to recognize the relevance of your ads to these users, ensuring your message reaches the people who need your services the most.

Refining Audience Preferences

Google Ads also allows you to define specific interests and preferences for your target audience. For example, you can target people interested in home and garden products or those who prefer organic options. However, be cautious with adding too many preferences, as over-specifying your audience can limit reach. A broader selection may provide more flexibility, especially if you’re seeking a wider audience initially.

Step 2 : Observing vs. Targeting

Google Ads offers two approaches to understanding your audience: observation and targeting.

• Observation Mode: This mode is ideal for newcomers with larger budgets who want to observe how their chosen audience behaves without restricting their reach too much. Here, Google will track the effectiveness of your ad with various audience segments.
• Targeting Mode: If you’re more experienced or know your ideal customer well, targeting mode allows you to focus exclusively on the audience segments most likely to respond to your ads. This can improve cost efficiency by reducing the likelihood of irrelevant views or clicks.

Recommendation: Beginners may want to start with observation mode, allowing Google to gather data on audience behavior. As you gain more insight, consider switching to targeting mode for a more precise reach.

Step 3 : Ad Schedules and Budget Optimization

When setting up Google Ads, take note of the ad schedule and budget optimization settings. Google offers options to optimize your budget across multiple ads in a campaign, so you can focus on the top performers. Google will automatically determine which ads have the most engagement and recommend those for you to prioritize.

Start and End Dates

Define start and end dates for campaigns carefully, especially if you’re testing a new ad. For instance, if you want to run an ad for a week, set the start date and let it run without an end date until you’re ready to end it. If you need specific timing for an event, input a defined end date, allowing you to focus on gathering data for a set period.

Step 4 : Crafting a Precise Ad Schedule

Some companies or ad networks, like Offer Vault, may require specific ad schedules. For example, they might request ads to run from Monday to Friday, or only during specific hours. Adhering to this schedule can be critical to meeting campaign requirements, and Google Ads allows you to specify both days and times.

To illustrate, if a client requests ads from Monday to Friday, 8:00 AM to 6:00 PM, you can easily configure this in the scheduling settings. This ensures that your ads appear when the client needs them most and minimizes unnecessary impressions outside these hours.

Step 5 : Setting Up Keywords and Maximizing Conversions

Finally, setting up keywords in your campaign is where the magic begins. Keywords help Google identify relevant searches, ensuring that your ads reach users who are actively interested in your products or services.

If you’re an affiliate marketer, the company may provide you with a list of keywords or simply give you their website. In the latter case, Google Ads can analyze the website and suggest related keywords based on its content. Let’s take the example of Wayfair, an online home goods retailer. By using the website URL, Google can generate keywords related to Wayfair’s offerings, which you can then incorporate into your campaign for targeted reach.

Tracking Conversions

When someone engages with your ad by calling a provided phone number, that counts as a conversion. Google tracks these calls and considers them conversions if they last over 120 seconds, demonstrating a quality lead. This is particularly valuable if you’re aiming for performance-based results, such as pay-per-call models, where advertisers earn based on successful leads.

Optimizing for Success

Google Ads allows businesses to effectively reach their target audience, track engagement, and continuously refine their approach. By understanding each setting and optimizing your campaign over time, you can achieve impressive results, whether you’re a beginner or an experienced marketer. Following these steps can set you on the path to consistently high-performing ads and a strong return on investment.

This organization provides a clear flow for readers, breaking down each part of setting up a successful Google Ads campaign.

Chapter 14: Setting Up Effective Online Ads for Conversion and Profitability

When setting up online ads, it’s crucial to focus on finding the right keywords that drive conversions, especially if you aim to promote companies like Bluehost, HostGator, or even product-based businesses like Wayfair. Here’s a guide on how to effectively identify profitable keywords and optimize ad campaigns for maximum return on investment.

Identifying Profitable Keywords

To begin, you’ll want to access a keyword research tool. If you’re promoting a specific company, for example, Wayfair (a furniture retailer), start by typing the company’s website or a related search term, such as “furniture,” to gather keyword ideas. These keywords should be chosen with conversion in mind to ensure the highest likelihood of making sales. Once you’ve entered your search, hit “Enter” on your device, and the tool will generate keyword suggestions. On the right side, you’ll see the potential revenue based on those keywords. For example, you may see an estimated 24 conversions per week, with a projected weekly ad cost.

Analyzing Cost and Conversion Rates

As you review your keyword options, pay close attention to the cost per conversion and whether it aligns with your profitability goals. Let’s say your average conversion cost is around $5.63. If the conversion rate or revenue generated doesn’t justify this cost, it’s essential to reconsider your keywords or ad approach. In our example, achieving only $88 in returns after a spend of $3,336 would indicate the campaign isn’t profitable. This suggests it’s time to refine the strategy to target keywords that yield a better return on investment (ROI).

Selecting Keywords for Maximum ROI

If “pest control services” is a keyword you want to rank for, type it into your tool to explore Google’s suggestions. This can offer ideas for targeting specific customer needs, like “bed bugs” or “mosquito control.” After generating the keyword list, select options that show promise for a higher conversion rate without overextending your budget. Google will display your potential weekly conversions based on each keyword’s performance. Avoid keywords that deliver minimal returns, as they can quickly drain resources without significant profit.

Creating the Ad: Step-by-Step Setup

Once you have your keywords, you’re ready to create the ad itself. Begin by setting up a clear, appealing ad title that directly addresses the service you’re offering. For example, for a pest control ad, your headline could be: “Best Pest Control Services Near You.” Following this, craft a short, compelling description, such as, “If you’re dealing with bed bugs, flies, or mosquitoes, call us now for a free quote!” This kind of messaging draws in customers who are actively looking for help and makes the ad more likely to succeed.

To complete your ad setup, ensure you add your website URL and verify it through Google’s system. When entering your website’s link, always start with “https://” to ensure security compliance, as Google requires this format to finalize your ad.

Optimizing for Ad Ranking on Google

For best results, incorporate your primary keyword at the beginning of your ad description. If “pest control services” is the key term, structure your first line around it: “We offer the cheapest pest control services in your area. Call now for a free consultation!” Repeating the primary keyword within your description helps Google understand the focus of your ad, improving its rank on search pages.

Tracking Conversions

Setting up conversion tracking is critical for measuring your ad’s effectiveness. Within the Google Ads interface, locate the “Conversion Tracking” section under your ad setup. Turn on call reporting to track conversions from phone calls, which can be especially valuable for service-based ads like pest control. Name each conversion clearly (e.g., “Pest Control Lead”) so you can easily identify and analyze each campaign’s performance.

Adjusting Your Campaign for Broader Reach

If your campaign doesn’t perform as expected, you may need to broaden your audience. In the “Campaign Settings,” navigate to the “Segments” section, and consider removing overly restrictive criteria. This allows Google to show your ad to a wider range of potential customers, increasing your chances of higher conversions at a reasonable cost.

Example Campaign for Wayfair: Targeting Furniture Keywords

To illustrate, let’s say you’re promoting Wayfair’s furniture products. Begin by typing keywords like “home furniture” or “living room décor” to generate keyword suggestions. Then, select options that relate closely to your promotion while ensuring the potential returns justify your ad spend. Adding more keywords and applying Google’s suggested settings can help you reach a broader audience, especially if previous results indicated low profitability.

Through careful keyword selection, targeted ad creation, and strategic adjustments, you can create a profitable and high-conversion ad campaign. Remember, continuously monitor and tweak your campaign based on performance metrics, ensuring every dollar spent drives tangible returns.

Chapter 15: Analyzing Profitability in Google Ads

As I delve into my Google Ads journey, I’m facing a significant roadblock: I’m not profitable. It’s a bit disheartening because, although I’ve invested a lot of time and resources, the returns just aren’t there. My expectations were high, fueled by the hope that each click and each conversion would yield substantial results. Yet here I am, reviewing the data, realizing that this particular keyword isn’t converting as I anticipated.

To get a fresh perspective, I decide to revisit a previous approach—returning to keywords associated with pest control services. I switch the focus back and wait to see what unfolds. But the results are the same; the problem isn’t with the audience but with the conversion rate. This specific keyword simply doesn’t yield enough conversions to make it profitable.

Adjusting the Budget and Tracking Conversions

Moving on from keywords, I tackle the next logical step: adjusting my budget. I’ve already set up the ads, so now it’s time to optimize the budget. Google typically suggests a default daily budget, often high because their algorithms aim to maximize profit for them. But I want more control, so I adjust it to something realistic—$25 a day, just enough to get a sense of what returns I can expect without overcommitting.

Setting a daily budget of $25 projects that I’d spend around $175 a week. Based on my calculations, this should result in six conversions and generate a conversion value of $44, with an ROI of 25%. However, my goal is to achieve over 50% ROI. Doubling the budget to $100 daily doesn’t change things significantly. At that rate, I’d be spending around $700 for a return of only $100, which simply isn’t sustainable.

Testing Conversion Types and Calculating ROI

At this point, I shift focus to how I’m tracking conversions. Instead of attributing specific dollar values to each conversion, I decide to experiment by setting up conversions based on action alone. This approach will allow me to analyze the cost per conversion and determine if it can lower expenses while maintaining ROI.

With this setup, I estimate an average cost per action of $17 and project about 39 conversions weekly. Now, using a calculator, I run some quick math: if each conversion has an expected value of $36, 39 conversions would yield about $1,400 weekly. Subtracting the $700 ad spend leaves me with a net profit of $704—meaning I’ve finally crossed into profitability with a 100% ROI.

Key Insights and Final Thoughts

This whole process has been an invaluable learning experience. Google Ads, like most affiliate marketing efforts, thrives on knowledge and the continuous tweaking of strategies. After reviewing various settings and adjusting conversions from “conversion value” to simple “conversions,” I’ve realized that sometimes less is more, especially when optimizing for ROI.

For anyone following along, my key takeaway is this: prioritize conversions over dollar values initially, and then scale gradually as profitability stabilizes. Google Ads can be lucrative, but it requires patience, a well-thought-out strategy, and a willingness to adapt.

Chapter 16: Getting Started with Google Call-Only Ads for Pay-Per-Call Affiliate Marketing

Welcome! In this chapter, we’re diving into Google Call-Only Ads for pay-per-call affiliate marketing. This method requires your full attention—so stay focused, grab your notebook, and set aside distractions. Every step matters; missing even one can prevent you from unlocking the income potential of pay-per-call marketing. You’ll see others thriving in this area, but without mastering these steps, success will remain just out of reach.

The ad setup is where the magic happens. This is the crucial part—the secret sauce. Once I understood what I’m about to show you, it became a game-changer in my own journey with pay-per-call marketing. So, stay with me as we dive into the details of setting up Google Call-Only Ads.

Setting Up Your Google Call-Only Ad

Let’s begin by navigating to Google Ads. Our goal is to set up an ad specifically for pay-per-call affiliate marketing. But before jumping straight into the ad creation, there’s an essential step we need to address—creating a conversion tracking metric. This will allow us to track whenever someone calls the dedicated phone number provided by the affiliate company, letting us know if our marketing efforts are paying off.

Step 1: Creating a Conversion

First, you’ll need the unique phone number assigned by the company you’re promoting for generating calls and leads. To set up the conversion tracking, head to the Tools section in Google Ads, then select Conversions.

Here, you’ll see a list of previous conversions, if any. For this training, we’ll create a new conversion, tailored to tracking calls generated by our Google Call-Only Ad.

Conversions can be set up for various actions—whether on a website, app installations, phone calls, or data imports. For this ad, we’re focusing on phone calls, so select the Phone Calls option. This way, whenever someone clicks on your ad, dials the provided number, and completes a call, Google will record it as a conversion.

Configuring Conversion Details

Once you select Phone Calls from ads using call extensions and call-only ads, click Continue. Now, you’ll configure the conversion tracking details to help measure success.

Start by naming your conversion. For clarity, choose a name specific to the product or service you’re promoting. In this example, we’ll name it after the “Home Warranty Pay-Per-Call Campaign.” This helps keep things organized and avoids confusion, especially if you’re running multiple offers.

Next, assign a value to each conversion. This value is a way to gauge how much each call is worth to you. It’s based on factors like clicks, call duration, and whether the call leads to a successful conversion, like a sale or qualified lead.

For example, let’s assume you estimate that every 10 clicks will generate about three conversions, with each conversion valued at $900. Divide this amount by the 10 clicks, resulting in $90 per conversion. This is the value you’ll input, representing the average worth of each conversion generated by your ad.

By following these steps, you’re setting up a targeted, well-tracked Google Call-Only Ad campaign for pay-per-call affiliate marketing. Continue to refine this setup as you learn, and you’ll soon unlock the potential that lies in these steps. Keep your focus steady, avoid distractions, and keep reading as we delve further into optimizing your campaign for peak performance.

Setting the Conversion Value

Imagine you’ve assigned a value to each successful conversion for your offer. In my case, I value each conversion at $90. This number is a benchmark to estimate my potential earnings. Here’s how it works: I anticipate that if 10 people contact me, three of them will convert, bringing in around $900. I then divide this total by 10 calls to calculate an average earning per call, which helps me track my overall conversion and income.

It’s essential to understand that this value is flexible. You can adjust the amount to fit your goals or track specific metrics. Some people use $50 as their baseline. So, if you’re promoting an offer that pays $50 per conversion, you can set this amount as your value and track how much you earn each time someone completes a conversion. This way, you’ll have a clear metric to follow.

Tracking Conversions Accurately

To monitor your conversions accurately, count each call or interaction only once. This means avoiding duplicate calls from the same person. In an earlier video, I discussed how crucial it is not to target individuals who might call more than once. Tracking each interaction as a unique conversion ensures accuracy. For instance, if the offer requires a call lasting at least 120 seconds to qualify as a conversion, you’ll track each call accordingly, only once per person.

To further refine the tracking, consider setting a conversion window, such as 30 days. This way, if someone initially clicks through but doesn’t call until, say, the 29th day, it will still count as a conversion. This is what we mean by conversion tracking within a specific time frame—it allows for follow-up actions within the set period.

Creating an Offer Campaign

Once your conversions are set up, you’re ready to promote the offer—in this case, a home warranty offer. Creating an ad is the next and perhaps the easiest step, though it’s essential to proceed thoughtfully.

Start by opening a new campaign. Select “New Campaign” in Google Ads and choose the “Leads” option. Since the focus here is on generating calls, you’ll select “Leads” and then “Search” to reach people actively looking for your service on Google. Instead of directing them to a website, opt for “Phone Calls” because the goal is to have them make direct contact.

You’ll need a phone number for the campaign. Google allows you to rent a number, which you can use for this purpose. Certain affiliate marketing networks also provide phone numbers specific to their offers, which helps track calls accurately for conversion purposes. Once you’ve obtained the phone number, add it to your Google Ads campaign, allowing users to call directly.

Managing the Phone Number for Call Conversions

With your phone number in place, you can track each time a call meets the duration requirement. For example, if someone calls and the call lasts over 120 seconds, you’ll earn $50 for that conversion. This process helps keep things streamlined—each qualifying call triggers a $50 earning.

Once you have a number generated, such as a placeholder like 844-XXX-XXXX, you can use it in your “Call-Only” ad. This setup is ideal for lead generation since users directly call the provided number, and each call that meets the criteria adds to your earnings.

By organizing the process in this way, you’ll have a clear approach to setting up conversion values, tracking calls, and creating effective call-based Google Ads campaigns. Remember, consistency in tracking and adjusting your values as needed are key to maximizing your conversions and earnings.

Chapter 17: Creating a High-Performance Pay-Per-Call Campaign for Home Warranty

In this chapter, I’ll guide you through creating an effective pay-per-call campaign for home warranty services. By the end, you’ll understand each step, from campaign setup to keyword targeting, ensuring a profitable campaign with optimized ad spend.

Step 1: Setting Up the Campaign

Begin by entering a campaign name. Naming conventions are essential, especially when running multiple campaigns, to help you identify which one is performing well. Let’s call this “Home Warranty Pay-Per-Call Campaign” so it’s easily trackable.

Key Tip: Uncheck “Search Network”

When setting up, make sure to uncheck “Search Network” options. This removes syndicated networks, which could lead to unnecessary costs without meaningful conversions. Avoid syndication to save budget and focus on quality leads.

Step 2: Adjusting Time Settings

Timing is critical. In a previous video, we discussed the importance of aligning your ad with the offer’s specified active hours. For example, if the offer is only valid between 10 a.m. and 5 p.m., set your ad to run during that exact timeframe. Ads outside this range won’t count toward conversions, so it’s essential to match the required hours precisely.

1. Set the start time to 10 a.m.
2. End time should be 5 p.m. or as specified.

Step 3: Location Targeting

Now, let’s target the right geographic locations. In this case, the campaign is targeting the United States, but you may want to exclude specific states if needed. For example, let’s exclude Washington.

To do this, select “Target United States,” and add Washington to the excluded locations list. This level of precision helps keep costs down by focusing only on viable leads.

Focus on Presence

Be sure to select “Presence: People in or regularly in your targeted location.” Avoid options that target people who merely showed interest in the location, as they may not genuinely need the service.

Step 4: Language Selection

For language settings, choose English. This is crucial to avoid confusion or miscommunication with potential leads who may speak other languages, as home warranty services are typically needed by English-speaking homeowners.

Step 5: Audience Selection – Homeowners Only

Next, narrow down your audience to only homeowners. This audience specification ensures you’re reaching people who actually need home warranty services. Under demographics, select “Homeowners” and exclude renters or other non-relevant groups.

Step 6: Budgeting the Campaign

Set a daily budget. For pay-per-call campaigns, I recommend starting with $100 daily. If you have a limited budget, you can begin with $20, but note that this may yield fewer conversions due to high competition in the home warranty niche.

Important: Target Cost Per Action (CPA)

Be cautious with Google’s automated bidding. Without controls, Google may allocate your entire budget to a single click. To prevent this, manually set a Target CPA. By doing this, you guide Google to focus on affordable, high-converting clicks rather than spending extravagantly on one or two calls.

Step 7: Keyword Planning for Targeted Clicks

Finally, head over to Google’s Keyword Planner. This is where you’ll find the most cost-effective keywords for home warranty services. In Keyword Planner:

1. Go to “Discover New Keywords.”
2. Enter “home warranty” and consider adding related terms like “home insurance” for a broader reach.

By carefully selecting your keywords, you can attract quality clicks without overspending.

This chapter equips you with a complete roadmap for building an efficient pay-per-call campaign. By following these steps, you’ll be set up for success in reaching homeowners in need of reliable home warranty services.

Chapter 18: Setting Up and Managing a Google Ads Campaign for Affiliate Marketing Success

Introduction to Google Ads and Pay-Per-Call Affiliate Marketing

As a marketer focused on the Dominican Republic, I recently needed to shift my Google Ads campaigns to target the United States market. This switch required rethinking my strategy, starting with adjusting my ad settings to reflect search volumes and competition levels in the U.S. In this chapter, I’ll walk you through each step I took, including how to optimize for competitive keywords and manage cost-per-action (CPA) for maximum return on investment.

Step 1: Keyword Research and Competitive Analysis

When diving into affiliate marketing, one of the first things you need to understand is the search volume and competition for the keywords you plan to use. I began by examining the search volume for “home warranty,” which is a competitive keyword with a monthly search volume ranging from 10,000 to 100,000. This high volume reflects strong demand, but it also means I must be strategic to ensure my ads are both competitive and cost-effective.

Keyword Bid Strategy

Home warranty keywords typically cost between $16 to $42 per click, which is the price you might pay to secure ad placement for a conversion. While this range might seem intimidating, it’s essential to approach it as a framework rather than a fixed expense. I set a target bid of $20—falling between the $16 and $42 range—to test how well my ads perform. With a conversion payout of $50, this approach ensures I can make approximately $30 profit per conversion.

Step 2: Setting Up Targeted Cost-Per-Action Bids

To start, I head over to Google Ads and set up a targeted cost-per-action (CPA) for my campaign, selecting $20 as my max bid. This step allows me to control spending by specifying a target amount I’m willing to pay for each conversion. The cost per conversion may vary depending on my ads’ performance, so I’m mindful that this number could decrease as Google optimizes my ad placement over time.

Step 3: Optimizing Ad Groups and Keywords

Now, it’s time to organize my ad groups. Ad groups allow you to group similar keywords and ads, making it easier to track what performs best. Here’s how I structured mine:

1. Primary Keyword: “Home warranty”
2. Related Keywords: “Home insurance” and “Insurance”

To improve relevance and conversion rates, I use exact-match keyword brackets for terms like “[home warranty].” This tactic helps ensure that my ads are shown to people specifically looking for home warranty services, as opposed to insurance in general, which might attract irrelevant clicks.

I also incorporate phrase matches, which allows Google to show my ads to users searching for phrases that contain my keywords, like “Best Home Warranty Services.” This flexibility is beneficial for reaching a broader but still relevant audience.

Step 4: Creating Effective Ad Copy and Landing Pages

Once keywords are in place, it’s time to create the actual ad. Here’s what goes into building an optimized ad that maximizes conversions:

Writing the Ad Copy

• Headline: Start with the keyword. For example, “Home Warranty Made Easy.”
• Description: Keep it concise and engaging. I used, “Get full coverage on your home warranty! Call now for the best rate.”

Setting Up a Landing Page

Most affiliate programs require a custom landing page that mimics the offer page, directing users to a similar, trustworthy experience. For this, I use platforms like Builderall or ClickFunnels. These tools are great for creating landing pages because they provide easy-to-use templates that can be customized to reflect the offer.

When creating a landing page, I make sure to include the affiliate-provided phone number prominently so users know where to call. Remember, Google requires a landing page to ensure the legitimacy of your ad, and direct affiliate links without a landing page can result in a banned account.

Step 5: Tracking Conversions and Optimizing for Performance

Setting up conversion tracking in Google Ads is crucial for knowing how many of my clicks turn into leads or sales. Here’s a quick rundown on how to do this:

1. Go to Conversions in Google Ads and set up a new conversion action for “Home Warranty Pay-Per-Call.”
2. Specify a goal of 120 seconds for calls to count as conversions, ensuring that users have enough time to engage and inquire about the service.
3. Link the conversion tracking to my ad campaign to monitor each call that meets this threshold.

Step 6: Reviewing and Improving Ad Performance

With everything in place, I let the ads run and observe their performance, paying attention to metrics like call duration and conversion rate. A successful pay-per-call ad campaign should generate enough qualified leads to justify the advertising spend. Given the evergreen demand for services like home warranty, this campaign model is a sustainable approach to affiliate marketing.

In affiliate marketing, spending money to make money is essential, and a well-crafted campaign with thoughtful budget management and keyword optimization can yield significant returns.

By following this process, you can set up a robust Google Ads campaign that targets competitive keywords, optimizes for conversions, and drives traffic to your offers effectively.

Chapter 19: Introduction to Market Call Offers and Free Traffic on Facebook

“Hello, hello, everyone! Today, we’re diving into a new strategy for promoting Market Call offers using free Facebook traffic. I know many of you want to generate calls for various offers on Market Call but may not have the budget to invest in Google or Microsoft ads. Don’t worry—this guide is all about how to generate calls for Market Call offers using completely free methods.

In this chapter, we’ll break down step-by-step how to use Facebook to promote these offers. Whether you’re new to pay-per-call affiliate marketing or looking for ways to grow your earnings, this book is designed to give you actionable steps to succeed without spending a dime. So, grab a notepad and get ready to learn!”

The Health Insurance Bundle Offer

“Our focus today is on a high-potential offer: the Health Insurance Bundle. For those who have already taken my training, this chapter will serve as an advanced tutorial on using Facebook for this type of promotion. Here’s why this offer is great: each time a call lasts over 95 seconds, you’ll earn a payout of $50. Just imagine the potential! The call limit per day is 1,164, so if you can reach this volume, the earnings can be significant.

In this chapter, we’ll look at the specific parameters of the offer, including how to target potential customers who might be interested in health insurance. Plus, I’ll explain how to meet the call duration requirements to secure your $50 payout every time.”

Choosing the Right Advertising Channels

“The Health Insurance Bundle offer allows for two main types of traffic: native display ads and social media. Let’s start by understanding what these options mean and how they work.

1. Native Display Ads: This type of advertising appears on major news and information websites like CNN. Here’s how it works: while reading an article, you’ll often see ads disguised as related articles with titles like ‘You Might Also Be Interested In…’ These are called native ads because they blend seamlessly with the site content. While this is a paid method, it’s highly effective since it targets readers already engaged with similar content.
2. Social Media Traffic: Since this book focuses on free traffic strategies, we’ll cover using social media, such as Facebook, Twitter, and Pinterest. With social media, you can promote Market Co offers by creating engaging posts, joining relevant groups, and participating in discussions where potential customers are likely to be found.”

Understanding Native Ads in Action

“To make the most of native ads, it’s essential to understand how they’re displayed on popular websites. Let’s walk through a scenario using CNN’s website. When reading an article, you’ll often see a section at the bottom or sidebar featuring sponsored content. These are native ads and can look like ordinary links to other articles.

For example, you might see an ad about ‘One of the Most Expensive Homes in Florida.’ Clicking on it leads to paid content. This is where advertisers pay to place their content in front of readers interested in similar topics. If you choose to go this route, you’ll need to design engaging ads that blend with the surrounding content but still entice users to click through.”

Leveraging Social Media Platforms for Free Traffic

“To fully utilize social media, you can engage audiences on platforms like Twitter and Pinterest, focusing on channels where people discuss health insurance and related topics. Here’s a simple approach:

1. Facebook: Join relevant groups, create valuable posts, and interact with members by answering questions related to health insurance. Direct them to your offer page through subtle but effective call-to-actions.
2. Twitter and Pinterest: These platforms are also fantastic for promoting health-related content. On Twitter, share brief, informative tweets about health insurance. On Pinterest, design visually appealing pins that link back to your Marketcall offer.

Following these steps can help you reach a broad audience without paying for clicks, making social media a powerful tool for promoting Market Co offers effectively.”

Final Thoughts and Next Steps

“Using these techniques, you’re now equipped to start generating calls and earning money from Market Co offers. Remember, success takes consistency, creativity, and patience. Test different approaches, learn from the results, and keep refining your strategy.

By applying what you’ve learned in this book, you’re on your way to a profitable journey in affiliate marketing without needing a hefty advertising budget. Happy promoting!”

With these methods at your disposal, your pay per call journey begins here. Dive in, take action, and watch your efforts turn into tangible results.

Chapter 20: Maximizing Social Media for Call-Driven Affiliate Marketing: A Step-by-Step Guide

Social media platforms like Facebook have become powerful tools not only for staying connected but also for generating leads and calls that drive affiliate income. In this guide, you’ll learn how to leverage Facebook Marketplace, among other social media channels, to gain targeted calls that can convert into revenue. Let’s dive into this strategy and discover a step-by-step process to maximize your online marketing efforts.

Getting Started with Facebook

Using Facebook Marketplace

To begin, open Facebook and head over to Facebook Marketplace. Most of you already have a Facebook account, so let’s put it to use in a way that generates real, targeted calls. Marketplace is a key feature that lets you reach a wider audience quickly. However, it’s essential to target the right audience.

Selecting Your Target Audience

Avoid targeting people who live in the same area as you; instead, focus on areas specified by the job requirements. For example, if the offer you’re promoting recommends specific states like Florida (FL) or Georgia (GA), filter your search to these regions to increase relevance and conversion rates.

Setting Up Your Marketplace Listing

Creating a Filtered Search

Once in Facebook Marketplace, use the filter options to narrow down listings by location. Start by selecting the desired state, then reload the page to ensure all options are updated. Remember, Facebook can be very particular about language used in listings, especially regarding keywords like “health” or “insurance.” Avoid directly stating these terms, as Facebook may flag or block your ad if it includes these words too explicitly. Get creative and think of alternative wording that implies the same idea without triggering Facebook’s restrictions.

Adding Relevant Keywords for Calls

Now, with the area filtered, start searching for terms related to your offer, such as “health insurance” or similar keywords. Your goal is to get the attention of people who are actively seeking health or insurance options without violating Facebook’s terms. As people come across your post, they may reach out to you with inquiries about insurance plans or other services.

Handling Inquiries and Redirecting Traffic

Using a Landing Page Link

When potential clients message you, express interest, and ask about your insurance plan offerings, it’s time to guide them toward your affiliate link. This link should ideally lead them to a landing page approved by your affiliate program. For example, if you’re working with a company like MarketCall, copy the unique link they assign to you and provide it in your response to inquiries. When someone clicks on the link and places a call via the contact number on the landing page, that call will be tracked to you, generating revenue.

Optimizing for Maximum Engagement and Reach

Creating a High-Quality Listing

In Facebook Marketplace, create a new listing. For transparency, here’s a sample: my listing appears among others, all posted by people using Facebook for pay-per-call affiliate marketing. Once created, your listing will attract viewers who are interested in insurance options. They’ll reach out, ask questions, and when they click on your link, they’ll be taken directly to the affiliate landing page you’ve set up.

Leveraging Pinterest for Additional Traffic

Pinterest is another powerful platform to drive traffic to your affiliate offers. Many marketers use it to post visually engaging pins related to health or insurance. When users click on these pins and land on the affiliate page, they may place a call, generating commissions for the affiliate.

By following these steps, you can turn your social media platforms into revenue-generating tools. The strategy of targeting specific regions, crafting carefully worded listings, and effectively handling inquiries is a powerful way to maximize calls and affiliate earnings. With a little effort and creativity, you can build a steady stream of income using Facebook, Pinterest, and other social media platforms for affiliate marketing.

Summary

This guide has shown how to optimize Facebook Marketplace and Pinterest for affiliate calls. From setting up your listing to handling inquiries and tracking conversions, each step contributes to a profitable, scalable online strategy. Now it’s time to apply these steps and start seeing results!

Chapter 21: The Power of Social Media for Affiliate Marketing

It’s not as simple as just posting content online and waiting for results. There’s a method to it, and many people succeed by observing and replicating successful strategies. By leveraging the power of social media, especially platforms like Pinterest, anyone can promote their affiliate offers and drive meaningful results. This approach is particularly helpful if you’re starting without an advertising budget.

Imagine you want to promote a health insurance offer. First, search for “health insurance” on Pinterest, and you’ll find a variety of pins targeting this topic. Using a design tool like Canva, you can create visually appealing pins on this subject, including related images and a clear call-to-action. When people click on your pin, they’re directed to the affiliate offer page. If they sign up or purchase through your link, you make money. This strategy doesn’t require upfront advertising costs, but it does require time and consistency. With enough effort, you can build traction, accumulate clicks, and ultimately drive sales.

Real Success Stories – Helping Others Thrive

I recently spoke with one of my subscribers, Angel Oliver, who has been using this Pinterest strategy effectively in affiliate marketing. He shared with me a screenshot showing his earnings – over $3,400 – solely through free traffic on a popular marketplace. He’s been achieving this by addressing people’s questions and concerns online. It was inspiring to see him succeed, especially since he reached out for advice and diligently applied it.

Angel and I communicate in different languages; he speaks Spanish, but that didn’t stop him from following through and working hard to achieve his goals. His comments on my videos show his enthusiasm and dedication. When he first reached out, he wasn’t looking to criticize or question the strategy; instead, he sought guidance. This interaction exemplifies the kind of positive energy that drives results in affiliate marketing. It’s fulfilling to see that with some support, he’s able to make this strategy work for him.

The Method in Action – Step-by-Step Guide

On Pinterest, pins related to topics like health insurance often lead to websites or landing pages that showcase essential benefits, often with a contact number for further inquiries. By providing helpful and relevant content, these pins drive high traffic and generate significant engagement. When users click on a pin related to their interests or needs, it directs them to the associated offer or landing page. This traffic can lead to many clicks and calls, which ultimately convert to sales.

If you’re aiming to succeed in affiliate marketing but don’t have a large advertising budget, this method is a proven path to take. With time and consistency, creating and posting pins on platforms like Pinterest can yield consistent traffic, calls, and ultimately, income.

Finding Inspiration in the Community

While searching through my comments for Angel’s message, I noticed many others who have started to see success with similar strategies. They don’t use excuses; instead, they dive in, learn, and adjust as they go. They are finding ways to make the internet work for them, without the need for a traditional job or the limitations of working for someone else.

There’s a whole world of opportunity available online. With dedication and the right strategy, you can start generating income without having to report to anyone.

Affiliate Marketing Guide: Step-by-Step to Profitable Pin Creation

Welcome to this guide! Here, I’ll take you through the process of creating and posting effective pins, ads, and listings to promote affiliate offers using social media. Follow each step to learn how to attract more views, drive clicks, and ultimately increase your earnings.

Step 1: Creating a Pin with Your Affiliate Link

To get started, visit a social media platform like Pinterest, Facebook Marketplace, or any site where you can create a “pin” or ad listing. Here’s what to do:

1. Set Up Your Affiliate Link
   Ensure that you have been approved for an affiliate program. Once approved, copy your unique affiliate link. This link is what you’ll use to drive potential clients to the offer.
2. Insert the Affiliate Link in Your Pin
   After preparing your pin, insert your affiliate link. Here’s an example of how it might look in preview mode: you’ll see the display screen and the information that users will view when they click on your ad. You may even get a virtual phone number for the offer if needed.

Step 2: Building Credibility with Social Proof

To inspire trust in potential clients, share success stories and screenshots. For example, you might have a contact like “Angel Olivar,” who has sent screenshots of his earnings through Paper CPA marketing. Sharing these success stories can boost your credibility and attract more people interested in learning about the method.

3. Providing Training or Additional Resources
   If someone shows interest but needs guidance, provide links to any training materials you have. Let them know you can share a tutorial or link to start making money with Paper CPA affiliate marketing.

Step 3: Using Translation for Global Reach

If a potential client reaches out in a language you don’t speak, use a translation tool like Google Translate. This ensures no language barrier stops you from sharing this opportunity.

Step 4: Creating Pins and Listings Effectively

Here’s how to create a compelling pin or listing:

1. Choose an Engaging Image
   Pick an image that aligns with your offer. For health or insurance-related ads, choose a picture of people looking happy and covered by insurance.
2. Source Images from the Offer’s Landing Page
   To find professional images, go to the landing page provided by the affiliate offer. Right-click on the page and select “Inspect.” This will open the page’s code. Look for the “Sources” tab, where you’ll find all images used on the page. Select an image and save it for your post.
3. Create Your Listing
   a. Title – Use a general title like “Summer Coverage: Low Budget Welcome.” Avoid words directly linked to insurance, like “Health Insurance,” to prevent platform restrictions.
   b. Price – Set a low price or leave it blank to encourage clicks without appearing like a traditional advertisement.
   c. Condition – Mark the item as “New.”
   d. Category – Select “Miscellaneous.”
   e. Description – Write a description that sounds friendly and welcoming, such as: “Even if you don’t work, you may qualify for summer full coverage.”

Step 5: Publishing Your Post

Only post on Marketplace or the specific social media platform where you’re advertising. Avoid posting in groups, as they may have stricter rules and cause issues with your account.

Following these steps will help you post engaging content that effectively drives traffic and boosts your affiliate marketing results.

Using Facebook Marketplace for Free Leads

When it comes to leveraging social media for lead generation without spending any money, Facebook Marketplace can be a game-changer. Here’s a step-by-step guide on how to effectively publish listings and attract leads.

1. Publishing on Marketplace Only

To start, make sure to publish your listing exclusively on Facebook Marketplace. Avoid posting in groups or anywhere else on the platform, as Marketplace offers a more targeted audience and streamlined exposure. Simply go to Marketplace, upload your listing, and publish it. You should now see your listing live and ready to reach potential customers.

2. Handling Duplicate Listings

Sometimes, Facebook might notify you about duplicate listings. If this happens, review the listings to check if you’ve accidentally created multiple versions of the same post. In this case, delete the extra listings and keep just one active to avoid confusion and potential account issues.

3. Staying Within Facebook’s Guidelines

Certain keywords or products, like “health insurance,” can trigger Facebook’s content policies. For instance, if you mention “health insurance,” your listing might get flagged for violating sales guidelines. If you face this issue, try to adjust your wording or simply omit any restricted terms. By doing this, you’ll increase your chances of having your listing approved and visible to a wide audience.

4. Maximizing Exposure for Free

If everything is set up correctly, Facebook will show your listing to a broad audience. This organic reach can bring in valuable contacts at no cost. When someone reaches out through your Direct Messages (DMs), respond by sharing the link to your landing page, which serves as a central hub for further information or conversions.

Using social media as a free lead-generation tool can be powerful. With the right strategy, you can get excellent results without any ad spend. I hope this guide brings you value and helps you succeed.

Chapter 22: Using Craigslist to Generate Leads and Calls in CPA Marketing

Hello, everyone! Welcome to this guide on generating leads and calls using Craigslist for pay-per-call affiliate marketing. I’ve received so many requests asking, “Mr. Vanel, can you write a book or a guide on how to generate leads or calls for pay-per-call affiliate marketing using Craigslist?” So, here it is!

In this chapter, I’m going to walk you through a simple, effective strategy to generate targeted calls via Craigslist. This method is ideal for those involved in CPA (Cost Per Action) marketing, and it’s particularly lucrative because it requires only a small investment of time upfront. Once you set it up, you can essentially let it run on its own.

Introducing the Offer

To start, let’s talk about the offer we’ll be promoting. This specific offer pays $50 for each qualified call. That means for every call that meets the offer’s conditions — lasting over 95 seconds and originating from targeted individuals — you’ll earn $50.

Criteria for Qualified Calls:

• The call must be made between Monday to Friday, 9 a.m. to 9 p.m.
• The caller should be under 26-64 years old.
• They need to meet certain financial requirements, such as the ability to afford $150 for individual plans or $300 for family plans.
• They should not be enrolled in Medicaid or Medicare.

By understanding and targeting the right audience, you can ensure that the calls are qualified, which will maximize your earnings. It’s essential to review these criteria and guidelines whenever promoting an offer from a pay-per-call network. Adhering to these specifications helps ensure success in this business model.

Step 1: Researching the Targeted States on Craigslist

Our first step is to identify the specific states where the offer is accepted. Once you know the target locations, you can use Craigslist to post in the relevant categories for each state. Let’s say this offer is targeted toward Florida residents, so our first stop will be Craigslist Miami.

1. Finding the Craigslist Page: Head over to Google and search for “Craigslist Miami.”
2. Accessing the Homepage: Once on the Craigslist homepage for Miami, navigate to the “Services” section. Here, you’ll find a variety of categories, such as:
   • Health
   • Wealth
   • Financial
   • Real Estate
   • Household Services (which we’ll use as an example)

Step 2: Choosing the Right Service Category

For our example, let’s assume that we’re promoting a household-related service, such as home warranties or plumbing. By selecting “Household Services” in the Craigslist services section, we can target individuals likely interested in related offers. If your offer pertains to legal, financial, or other specific services, select the most relevant category accordingly.

Example Service Category:

• If promoting a plumber service, type “plumber” in the search bar. This way, your post appears for anyone searching for plumbing services, increasing the likelihood of generating qualified calls.

Step 3: Crafting the Craigslist Post

Once you’ve selected the appropriate category, you’re ready to craft your post. Here’s a quick overview of key elements for a successful post:

• Headline: Make it eye-catching and relevant (e.g., “Affordable Plumbing Services for Miami Residents”).
• Description: Explain the service, making sure to mention the value proposition, such as the discount or unique offer.
• Contact Information: Ensure there’s a phone number clearly displayed, encouraging readers to call for more information.

Step 4: Letting the Campaign Run

Once your post is live, the real benefit of Craigslist takes over: your post can stay active and generate calls consistently without needing much upkeep. People interested in the service will call the provided number, helping you qualify leads and, in turn, earn commissions from successful calls.

Maximizing Your Earnings

This strategy is incredibly scalable. As you gain more experience and understand your target audience better, you can expand to other regions or even other services that fit the criteria. Remember, each qualified call can bring in $45, and with the right setup, these calls can come in steadily.

So, there you have it! By following these steps and understanding the criteria, you can start generating leads and calls with Craigslist in a way that’s efficient, targeted, and incredibly rewarding. Now it’s time to give it a try and watch those calls come in!

Introduction to Pay-Per-Call Affiliate Marketing

Imagine you’re a plumber looking to reach more clients without the heavy upfront costs of traditional advertising. Instead of relying on a personal network or waiting for referrals, you leverage platforms like Craigslist to generate calls and inquiries for your services. This is the foundation of pay-per-call affiliate marketing—a model that rewards you for every qualified call generated to a unique phone number provided by a company, often ranging between $45 to $100 per call.

Setting Up Your Service Listing on Craigslist

To start, head to Craigslist and locate the “Post” option. This is where you’ll create a listing that matches the needs of your chosen market. Whether you’re promoting plumbing services or insurance offers, create a service listing by adding relevant details, such as:

• A brief description of the service (e.g., plumbing, home warranty, or insurance needs).
• Your unique phone number (provided by the company as part of the affiliate offer).

For instance, if you’re promoting plumbing services, a straightforward headline like “Affordable Plumber – Low Rates – Call Now!” can be effective. Add the assigned phone number to your listing; when potential customers call this number, you’ll receive a commission for each call received.

Working with Health and Legal Service Offers

Consider expanding your offerings beyond one category to broaden your market reach. Many companies in sectors like health insurance and legal services offer unique affiliate numbers for pay-per-call marketing.

Health Insurance

For health insurance, create a post with simple text like:
“Affordable Health Insurance! If your premium is over $150/month, we can help. Call now!”
Anyone seeking health coverage will call the number, potentially earning you a $50 commission for every inquiry.

Legal Services

Legal services can range from accident claims to immigration help. A sample listing might say:
“Accident Claim Assistance – Get Legal Help Today! Call Now!”
This approach helps attract clients who need immediate assistance with personal injury claims or other legal matters. The calls directed to this number will count toward your commission.

Optimizing for Better Call Volume

To maximize your earnings, post in various service categories on Craigslist—home services, health, financial assistance, or real estate. Choose cities with higher call volumes, like Miami, and place targeted ads under categories such as “Health and Wellness,” “Finance,” or “Legal Services.” For example, if you’re promoting credit repair services, an ad titled “Affordable Credit Repair – Call Today!” could prompt interested callers to take action, leading to a steady flow of calls and commissions.

Structuring Your Listing

When posting, ensure each ad includes:

1. A Catchy Headline: Draw immediate attention to your ad.
2. Targeted Description: Briefly explain the service, such as health insurance, legal help, or financial planning.
3. Phone Number: Include the unique number assigned to you through the affiliate program.
4. Contact Options: Enable replies via phone and email, as many customers will reach out for more information.

Advanced Strategies and Tips

Experiment with different service categories and ad texts to discover what works best. Remember, the goal is to generate qualified leads, so focus on clear and professional language in your listings. If you’re running ads related to loans, health, or insurance, use keywords that match the audience’s needs.

Wrapping Up – Turning Calls into Earnings

Pay-per-call affiliate marketing provides a low-cost, high-impact way to generate income. Platforms like Craigslist make it accessible, especially for those targeting service-based niches. Simply set up the ads, monitor the call traffic, and watch as each qualified call boosts your earnings.

By following these steps and refining your approach, you’ll find pay-per-call marketing a viable and profitable way to tap into various markets.